Appeal and Fashion

This is such an interesting lecture due to the idea that packages have changed so immensley throughout history. Take for example coca cola and how well it has evolved with changing times and changing markets. For instance look at the history of bottling at coca cola on the link below. It is insane to see all the changes that the bottles have gone through throughout its history and this is strictly because as times change so does the package to remain appealing to the mass media. If you want to become a successful packager you need to pay attention to the many things around you and most important you need to pay attention to the trends that are surrounding you.

http://www.thecoca-colacompany.com/ourcompany/historybottling.html

Like many others I too found the baby idea quite interesting. All these supposed preconceived notions are all taught to you in same way shape or form. I also found the male and female attractiveness to stay along the same lines as all stereotypes. Nothing in any way surprised me by men liking woman A and woman liking male C. When you are going to market a product you need to find your A typical attractive person because the more appealing the person selling your product is the more successful your product will be. That is why when something "sexy" comes on television in the US people automatically pay attention and next thing you know that is what everyone is talking about. A "sexy" commercial on the Super Bowl and people are talking about your product for weeks. Sex sells and the more fashionable and appealing you can market the better off your product will do.