Design Decisions

This was a great lecture when it comes to easability of use and to attempt to keep things as simple as possible. My father, who is a big wine drinker, always gave me a trick to buy wines. He said the prettier the label and the more complex the label the worse the wine is going to be. Now that I am of age I completely agree with him to a certain extent. I am the one who goes for the pretty labels, the colorful ones, and I always get disappointed. It is very true that when it comes to certain thing the simpler the better. A perfect example is the "infuriating packing" that they use in electronics. While this packaging is not simple in any way it is true that this package serves a very important function and that function is to prevent theft of these normally expensive items. In this case it is important to not have a simple and easy package. If companies did not use this they could lose millions in lost and stolen goods. I recently started taking commit lozenges to quit smoking and one thing that completely irritates me about this package is that the box size is way too big for the amount of product inside. I feel like by making a package this fits their product snuggly they could save millions of dollars just on the paperboard that is used. You have 3 little plastic tubes in a paperboard box that could easily fit 4. And then when you go to the store the items are constantly stolen out of these boxes because you are used to having so much jiggle room. All in all though I feel like simple is always better but it some cases it is too much of a necessity to be complicated to save you money.