Consumer Studies

The idea of consumer studies is exceptionally of interest to me. It is so important to know your market when it comes to designing a package. For my Mintel case study I am doing the way that different cultures basically bottle their laundry detergents. I decided on this one after my original idea was not possible. Just from finding thirty-five different detergents from different countries made me realize that that is what I wanted to do. It is fascinating the types of different colors and pictures are used in Japan and China as opposed to a Brazil or Argentina. For instance above is a picture from Japan as well as Brazil. The bright colors and anime picture are a huge change from the beautiful woman and very soft colors. This all has to do with the culture and knowing what will sell to the people you are offering your goods too. I also found it extrodinary to realize how much goes in to attempting to sell to a certain age group over another. After going into a Walmart earlier I really truly did notice how certain things are truly marketed to a certain genre of person. Another thing that I found interesting about the culture aspect of everything was also something I found while looking up detergents. In Japan there is an actual detergent that is strictly made for cleaning white socks. In Saudi Arabia there is a detergent used strictly for head dresses. You know that these kinds of things are made and marketed towards that certain culture. You would never find a detergent that was meant to be used for a head dress in the United States and yet in Saudi Arabia it is a very large seller. This goes to show that cultures have everything to do with how you package and market your product.