Wednesday, July 8, 2009

Space, Shapes, and Unity







I thought the best way to go about this blog would be to take the ideas of the square, triangle and circle aspect of the lecture. I want to start with the square which did not come out above quite as it did on the webpage. I assumed that since according to the lecture the square basically represents integrity and honesty than it is perfect that the logo to a Catholic school would be using a square to promote its name and function. When you think of a Catholic school you think about discipline but you think about honesty (for the most part) so it is a perfect choice to use a square as a promotion.
I found the triangle to be fascinating and I am glad that I thought of the logo to Delta airlines while doing this. Nothing quite states strength and power like Delta Airlines. Even after the decline in travel with the recent economy Delta is still doing much better than other airlines. Being one that traveled alot in my youth due to my fathers work we always traveled Delta. I remember riding on a flight from Buffalo, NY to Bakersfield, CA (which we did often) on American Airlines just once and thought it was the worst thing in the word (even though they too have a triangle logo) but the Delta symbol always stood out in my mind. I thought they truly were just powerful. Also what comes to mind is the symbol for recycling.
As for the circles very often being used as logos it was something I had never thought of before this lecture. I can think of hundreds of things whose logos are circles. Pepsi just happen to be the one who popped into mind immediately since I was drinking a Pepsi at the time. You also think about sports teams and starbucks. I would think that the circular aspect would be by far the most popular logo shape there is.
I also just wanted to bring up the idea on symmetry as well. I am the type of person who feels the need to have symmetry with everything. It is important to take into account bilateral as well as radio symmetry and the importance in using these ideas. Also the concept of white space seems to me to be a very important concept in the space aspect of things.
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