Typography

When I think of typography that is used on certain things to associate class with what you are buying I always think about alcoholic beverages most especially wines and or champagnes. When you are attempting to sell a product the typography is a lot of the times something that has to stick out. One thing that I found extremely interesting on the pictures above was the difference in type on the first two pictures above. If you look at them they almost have the exact same layout on the label. The space used and the words are exactly the same but the type is completely different and just by using a different type you can tell that the Andre is of a much lower class than the white star. Although the white star has a much simpler label just the type shows that you are buying something of a higher quality and this is difficult to do only using type. Then you move on to an even higher class of champagne and there too you can tell by the type that it is even higher than the White Star. Type can make or break your product when it hits a store. If you are trying to sell a high end product you don't want to use plain old times new roman and have everything lined up in a row just stating what you are selling. You want to make it a point to have some pizazz. Champagne I thought was a perfect example because it is strictly the type that is selling your product. You never have elaborate pictures to try to persuade a consumer it is the type that is going to set your product above the rest. Typography is such an important aspect of packaging and to truly be successful in packaging you need to make it a point to truly grasp what type can do for selling your product.