Design Briefs, Audits, and Research

While not the most interesting of concepts to learn about this is in fact a vital aspect of the packaging world. As someone who is highly obsessive compulsive I find the concepts of design briefs to be a breath of fresh air. I am the type of person who makes lists and I make a lot of them. I pay close attention to detail and am the type of person who can not move onto something else comfortably before the thing on the list above it is done. Briefs are so critical because it is important to know what the consumer wants to buy, what the vision is for the project at hand, what you can reasonably do with what you are given and all the other things that go into designing what the end result will be. The issue with pleasing everyone is so important. Taking on the legal aspect of all of this I can't help but to bring up medical and pharmaceutical packaging. There is so much that has to go on medical packaging and yet the packaging is always so small. It is important that there are so many legal things governing the type and placement of things and the idea that people came together as a group and made up all those regulations and placed them so that it would work perfectly. I thought this lecture was very beneficial and imperative to what we will be dealing with in the future when we graduate and move on into the field.