Human Perception

After watching the lecture on human perception I was intrigued by all the small things we perceieve and don't know that we are doing it. The human psychi is a very interesting concept to think about. For example even the most basic concept of top down bottom up processing seemed so interesting to me because in general I do not walk into a grocery store and use bottom up porcessing very often but when it is broken down I do it more than I would have ever imagined. My cart is always full of things that I had an idea I wanted but only after time do I get it. I also found it interesting to know that there are 53 ways of perception. Starting with simply 3D projections and how much goes into even the simplest of drawings. Things like alignment do not seem overy important until you break it down to a science. The same goes to many of the things discussed in the lecture. Highlighting was one of the things that really caught my attention because I am a huge highlighter. I always highlight more than 10% of anything I read and or write but it does make sense that that forces you to lose the importance of the highlighting to begin with. It was also interesting to me to see the different ways in which you can highlight, by using italics or bold and even when it comes down to picking a color to highlight with. I also found the 5 hat racks particularly appealing when it comes to perception. It to me was things I did not really think about but now after hearing them in detail it is so important to pay attention to these things. The Gutenberg Diagram was also something that shocked me. The example of the book made the idea of the Gutenberg diagram so apparent. After taking some upper level classes the idea oof icons is also very important. The perfect example being in Hazmat packaging where icons can mean life or death. All in all perception is key when it comes to packaging. It is important to look at everything and know what people are looking at when they are going to buy your product. Make sure it nicely done without being overdone.