What I expect to learn in 320

320 is a class that in general seems to be one of those you do not know quite what to expect. After reading up and going through the syllabus, blog requirements, and the mintelcase study you begin to slowly piece things together slowly but surely. So as for what I expect to learn in 320 is actually quite simple. I want to take my knowledge from all my previous packaging classes. Taking the science aspects of it and even some of the graphics aspects and truly break it down for what it is. In 320 I believe my goal is to come to an understanding as to why certain packages are done in the colors they are done in. To see why a package is packaged in glass or plastic or metal or paper. To see why it was so important to use lime green instead of hunter green. I believe 320 will teach my about the supposed psychology behing picking one design over another or one color over another. To truly teach why a package location in the grocery store can make or break your product. To see why just by having brand recognition like coca cola red can make your company last centuries instead of a decade. Just looking ahead at some of the lectures truly shows you what we are expected to learn in this class. The ideas of human perception, cognition, apeal and fashion (this seems important to me because in order to have a successful package you need to make sure that you are keeping up with the trends of what is going on around you), space and shape utility, psychology behind your decisions, type and symbols, and pictures used are all important things you need to think about. Before I got into this major I strictly looked at everything in a store as a porduct I needed. It is amazing after taking classes to know how many man hours went into choosing something that seems so frivolous like what kind of lettering you used. So when it comes to what I expect to learn from this class it is to learn the basic aspect of all successful packages and that is how it looks on the outside is what makes your package be picked over the one sitting right next to it on the shelf.